Color Guidelines

Primary Colors

These are Shidman's top choices for colors. Medium Taupe exudes warmth and sophistication, while Pale Taupe creates a soft, calming atmosphere. Use Medium Taupe for depth and elegance, balanced with Pale Taupe to maintain an inviting and relaxed feel.

*Click on Box to Copy the Hex

Medium Taupe

Hex#A78B6B

RGB 167 139 107 100

Css rgba(167,139,107,1)

CMYK 00 20 40 40

Pale Taupe

Hex#BC9C78

RGB 188 156 120 100

Css rgba(188,156,120,1)

CMYK 00 20 42 30

Dark Charcoal

Hex #232323

RGB 35 35 35 100

Css rgba(35, 35, 35,1)

CMYK 00 00 00 100

White

Hex #FFFFFF

RGB 255 255 255 100

Css rgba(255,255,255,1)

CMYK 00 00 00 00

Gradient Color

These are Shidman first choice when it comes to colors. Medium Taupe is a rich color and Taupe builds a soothing, relaxing atmosphere.

User interface color

The Creative hub color palette (HSL) consists of:
* The same hue (H in HSL).
* The same saturation (S in HSL).
* Varying luminosity levels defining each step.

Download palette as Figma Variable

Download the palette as “ASE”