Strategy Foundations Resources

Color guidelines

Primary Colors

We’ll be recognised for our strong Lime and Black color palette. These are our core colors.
*Click on Box to Copy the Hex

Black

Hex#231F20

RGB 35 31 32 100

Css rgba(35, 31, 32, 1)

Brown

Hex #8C734B

RGB 140 115 75 100

Css rgba(140, 115, 75, 1)

Secondary Colors

Our core colors are supported by a set of secondary colors. These are to used alongside the core colors.

Gray

Hex #8C9091

RGB 140 144 145 100

Css rgba(140, 144, 145, 1)

Blue

Hex #5A5CA9

RGB 90 92 169 100

Css rgba(90, 92, 169, 1)

Charcoal

Hex #A1509F

RGB 65 64 66

Css rgba(65, 64, 66, 1)

Gradient Color

Our core colors are supported by a set of secondary colors. These are to used alongside the core colors.

User interface color


The Creative hub color palette (HSL) consists of:
* The same hue (H in HSL).
* The same saturation (S in HSL).
* Varying luminosity levels defining each step.

Download palette as Figma Variable

Download the palette as “ASE”